Amazon’s share of the book market is forecast to keep on growing. But Amazon is already so big, you say. How is this possible?

First, it helps to understand just how big Amazon is. When we talk about Amazon’s size in relation to its share of the book market it’s easy to forget that Amazon is also giving players in other industries quite the drubbing.

Look at e-commerce in general, for instance. Walmart grew its e-commerce business by 70% in 2020, making it the second-biggest online retailer in the US. This year, the research firm eMarketer, expects Walmart to bring in a total of $64.6 billion. That’s a lot of dough, but it’s only one-sixth of the $367.2 billion that Amazon is forecast to make.

On the book front, Amazon’s share of book sales in the US is estimated to stand at about 54%. Since Amazon does not report on book sales figures specifically but gives overall numbers and trends, researchers have to work on estimates.


Biggest ecommerce retailers in the US. SOURCE: eMarketer
Biggest e-commerce retailers in the US. SOURCE: eMarketer


In a recent article, Andy Hunter, Founder and CEO of, revealed that if Amazon maintains its current growth rate of 8%, it will control nearly 80% of the consumer book market by the end of 2025.

He presents a graph that shows that Amazon is heading towards controlling nearly 80% of sales in this market by 2025.


The Amazon share of consumer book market is growing.
The bars in orange represent the forecast growth of Amazon’s share of the commercial book market. SOURCE: ANDY HUNTER


“Every single book lover should worry,” says Hunter, “After we’re done worrying, we must change the way we buy books.”

Read the full article on Medium.

Besides, Hunter is also the founder of three major online literary publications; Literary Hub, Catapult, and Electric Literature.

Team VoW
Author: Team VoW

Valley of Writers provides resources, tools, ideas and training for new writers. We work with a writers and contributors based around the world. Our primary focus is to equip new writers with skills to help them reach new audiences and achieve their goals.

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