In One Line

‘Your books won’t sell themselves.’ Resources help take the guesswork and mystery out of book marketing, promotion, and publicity.

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Build Book Buzz to teaches authors how to reach more readers using well thought out marketing and social media strategies.

The site provides guidance on target audiences and how to reach them, advises on book marketing strategy and tactics, and helps authors build their platforms.

It was started by Sandra Beckwith.

About Sandra Beckwith

I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles.

I’m the author of three traditionally published and three self-published books, including two that were best-sellers in their Kindle categories for a nanosecond.

I started my career in public relations after getting a journalism/public relations degree. I’m no longer a public relations practitioner (I lost the fire in my belly for that), but I have received the Silver Anvil award – the Oscar of the public relations industry – and several other national and regional awards for publicity excellence.

My experience promoting my own books has landed me on “The Montel Williams Show” as a guest expert, on “CBS This Morning,” on MSNBC, and on several national cable TV shows including “Home & Family” and “Crook & Chase.” I’ve been featured in most major dailies including USA Today and The Wall Street Journal as well as several newspapers in other countries, in major magazines including the National Enquirer and Woman’s World, and on hundreds of local and national radio programs that include “Whad’ya Know with Michael Feldman.”

On TV talk show sets, I’ve sat next to Men Are From Mars, Women Are From Venus author John Gray (who wrote the foreword to my first book), comedian Rita Rudner, “Cathy” cartoonist Cathy Guisewite, and actor George Segal.

I’ve been selected to speak at conferences that include Book Expo America, the American Society of Journalists & Authors, the UW-Madison Writers Institute, Author U, and many others. What’s more, this site has been recognized for excellence by the Association of Independent Authors, the Alliance of Independent Authors,, and

I work a lot because I love what I do, but even I know that you have to step away from the screen and recharge. I’m lucky to live in a quaint little Erie Canal village that has sidewalks and streetlights; I can do a one-hour walk that takes me alongside the canal on the towpath and past the library (so convenient!) and many beautiful Victorian homes with front porches and glorious gardens.

I also enjoy reading fiction, eating gluten-free (no choice – celiac disease!), sleeping, and laughing with friends –  but not necessarily in that order.

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