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Content marketing is a useful skill for writers who want to promote their work online. The Content Marketing Institute is an industry leader in teaching techniques that work in this field.

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The Content Marketing Institute was founded by Joe Pulizzi, an entrepreneur, speaker, and author on content marketing, who believed passionately that there was a better way for brands to market than how they’ve done it in the past.

This website is full of information on all aspects of content marketing and is perfect for writers who want a better grasp of content marketing and how to attract and retain your target market through compelling, multichannel storytelling.  It will also help you how to employ strategies to build a brand, website, social media channel, author platform, and more.

From the About Us Page

In the mid-2000s, despite the abundance of good blogs, books, and other resources, we were finding that people had a lot of questions about content marketing.

Before evolving into what is now the Content Marketing Institute, we were known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Although Junta42 was a great service, brands were starting to come to us for additional content marketing education. To answer the call, in 2011, we developed CMI, Content Marketing World, and CCO magazine.

CMI was founded by Joe Pulizzi, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believed passionately that there was a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.

Although we’ve accomplished a lot in eight years, we are working hard to improve and continually advance the industry. CMI will not stop until the need for content marketing education no longer exists.

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